How to Setup URL Redirects for PPC Marketing

In my last post, “Super Affiliate’s Guide to PPC Marketing on Microsoft AdCenter“, I talked about how I prefer to setup my ad campaigns using URL redirects, than setting up landing pages. This works in your advantage for many reasons. Not only is the process super cheap and fast, it also saves you time when trying to find what campaigns works and not spend a great deal of your time on making sites and landing pages. Once you find a campaign that works, you should focus on creating a dedicated site for the offer. After you’ve created a quality content heavy site, you can promote the offer through Google Adwords and if you pull a good quality score, you can get some low priced keywords.

For now let’s still focus on how to setup a URL redirect. Since I register all of my domains through GoDaddy, I will use them for the walk through.

1.) Signup or Register a Domain through GoDaddy.

2.) Login to your account and click DOMAINS, then select the domain you would like to redirect.

3.) Once the domain is selected, you should be at that domain’s detail page and it should look something like below. You should then click on the “Domain is not forwarded” link.

4.) Since the domain is not currently forwarding, you will need to select and add the necessary fields, as shown below.

– Select the ENABLED radio button
– Forward to: Your Affiliate / Offer URL
– Redirect Type: 301 Moved Permanently

Depending on when your domain was registered and setup, there may be a delay of a few hours before the url is redirecting to your affiliate link. Make sure that you test your redirect address before going live with your campaign, otherwise you may be paying to send traffic to a domain that isn’t redirecting yet!

Here are a few GoDaddy coupons to make your ppc testing a bit cheaper and more successful! These were all working last time I checked.

OYH3 – $3 off / $6.95 any .COM
OYH1 – 10% off whatever
BTPS7 – 20% any order of $50 or more
BTPS4 – 10% off anything
OYH2 – $5 off a $30 purchase

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