The financial sector has become far more collaborative than it used to be. Financial professionals need to depend on the best team collaboration tools available. Acquire is a new messaging tool that helps financial service providers streamline many of their processes. What is Acquire and how do financial institutions benefit from it? Acquire is a multi-channel…
If you think hiring a brand strategist is a waste of money, think again. Read on to learn 4 ways a brand strategist can help transform your business. Do you have a business that needs some help? Do you have a successful business but know there’s more you could be doing to boost image? Company…
As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion…
Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience. So, how can you keep your communications consistent as you expand…
Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website…
Branding is incredibly important. This is true whether you are running a multinational mega-corporation like Coca-Cola or you’re just a “small time” blogger in some corner of the Internet. You need a recognizable brand that represents what you stand for and what you offer, and this starts with having a logo. And yes, bloggers need…
Every online business and brand needs to have a mailing list. It’s simply the best way to get subscribers to leave their personal information before they leave your site. Some of the largest websites and blogs on the world today do nearly all of their business through their mailing list. When used properly, email campaigns…
The last couple months of the year are crucial for many consumer-focused companies. People are in the mood to buy during the holiday season, and there is a lot of competition for their attention. In order to build up engagement, you need to create content that helps ease consumers into your sales funnel. Deals should…
Losing a customer can be devastating for any business. Losing them because of a credit card decline that comes from outdated information is just plain frustrating. Keeping credit card information current is a necessity for all business owners, yet it is a task that gets little attention. With the expansion of e-commerce, customers can make…
Explainer videos are simply one of the best ways to convert an audience into a high-quality lead or sale. We all know the power of online video and how effective it is with not only audience engagement and grabbing attention, but also with an increase in conversions and ranking higher in the search results. The…
Most days in the world of business and ecommerce are fairly run of the mill; you can expect a typical amount of traffic and standard sales figures. In other words, it’s business as usual. But what about those special days when engagement is off the charts? This can happen as a result of content or…
The world of online marketing and business consists of many different components — advertisers, brands, websites, media outlets, and affiliates. While each of them are unique in their own way, there is definitely a surplus in the industry of each, so when it does come time to pick where you are buying traffic from, what…
As online businesses and entrepreneurs, we can all appreciate the power and value of data on the internet today. No longer do we need to download and install software to a computer and be limited to where we can access our work or data online. At the same time, the costs of data storage and…
Sometimes getting paid for your work can be more difficult than actually doing it. Tracking down outstanding payments, asking for money and following up with clients can feel like a cat-and-mouse game at times. Wouldn’t it be nice if there was an easier way to ensure that you receive accurate and timely payments for your…
Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong. Is there confusion about next steps? Did something on the page spook them? Did they…