Every business has to secure new customers, but finding ways to do this on a tight budget can be tricky. Thanks to the internet, this is now easier and more effective than ever before. In the past, if you were to buy billboard advertising or even place ads in flyers or magazines, it’s always a…
With the continued progress of the internet and it’s ever expanding reach, the way business is done has basically changed and business marketing has become much more efficient and effective in the process. Email marketing is a digital marketing tool that has been tried, tested and has been a great way to reach out to…
In today’s rapidly growing gig-economy, it’s not unusual for a business to have a handful of employees on the payroll who never set foot into the office. While remote employees are becoming a fixed part of the norm, managing these workers still presents a challenge. After all, how are you supposed to keep track of…
Generating leads for your business is important. After all, more leads means more chances for conversion, which leads to a boost in sales for your business. In fact, according to Hubspot, 69% of marketers say converting leads is their top priority. But are the leads you’re generating converting? If the answer is no, it might…
65% of business owners state that their biggest challenge is generated leads. If your real estate company belongs to this 65%, you might not know how to fix the issue. Generating leads for a real estate company is often confusing. Should you fixate on cold calling? Or should you make use of social media instead?…
The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising. That may seem like a lot. But consider the many different advertising options out there. That money goes fast. That, along with the popularity of the internet, may…
Did you know that email marketing has an ROI of 122 percent? This is four times higher than paid search, direct mail, and social media marketing. This illustrates how effective email marketing is. If you aren’t taking advantage of what this communication method has to offer, then you are definitely missing out. Are you ready…
In this digital world where people prefer to shop online, sensitive information theft is one of the biggest threats than physical theft and data breach is the most reported cybersecurity threats in recent few years. Malicious peoples and digital thieves love to prey on all types of online business apart from their sizes. So, either…
Are you a student, a part-time worker, or even an industry professional who’s in search of a better-paid position? Or are you just starting out and wondering how to break into the medical field, getting the attention of big name PR companies, or simply looking for a different workplace and career altogether? With so many…
If you work in retail, you may be feeling the pressure to finish the year strong with a major sales boost. However, success in retail selling doesn’t happen on its own. It requires creativity, hard work, and some killer retail sales strategies. But did you know that there are some simple sales tips and tricks…
Running a business isn’t always about making big money, traveling the world, and reaping all of the benefits it has to offer. Sometimes there are less exciting tasks and components involved in the day to day operations of these businesses — especially if you are running a big company with employees. One such area that…
If you want to put the most effective marketing ideas for law firms into practice, you’re going to be doing a lot of work online. In a study by Martindale Nolo, 78.4% of lawyers said online marketing was their best-performing advertising medium. This shouldn’t come as a surprise. Consumers now have smartphones in their pockets…
Are you short on time? Obviously, we all are. This is likely even more true if you are an entrepreneur and run your own business. As much as other would like to think entrepreneurs are all super rich and make money online without ever actually working, this couldn’t be further from the truth. In fact,…
If you ask the average person what it means to create value with a product or service, most will probably say something to the effect of saving money or offering a substantial discount. They wouldn’t be wrong, but they wouldn’t be completely right either. It’s quite similar to the days of when an affiliate marketing…
Whiteboard explainer videos are a great way to communicate with your target audience. You can use whiteboard videos to explain a process, illustrate a new product, and even give a step-by-step tutorial on how to do something. Explainer videos are one of the best ways to sell a product. Statistics and studies on explainer videos…