Do you have any idea how to define and measure marketing? Most people were not taught how to effectively define what marketing metrics matter. If you own a business and/or your an entrepreneur, defining and measuring marketing is essential to your success. Are you tracking if your traffic is increasing? Do you know if you rank for keywords? How…
If you run a business, then you know that you can’t survive in the market without building a unique brand. The question is, how do you go about that? With so many options on the table for content creating, branding, and reaching new audiences, one can quickly find themselves overwhelmed with tasks and opportunities at…
Attribution enables app marketers to learn how users find out about their app and how they engage with it. When you use a great attribution platform, you’re able to map out data points for all sorts of user interactions – from clicking an ad to installing the app to in-app purchase activities. This puts you…
Digital adoption is probably a term you’ve been hearing a lot about lately, but really aren’t sure what it is. As the business world and pretty much everything around us continues to evolve in some digital technological way, it seems like the world and everything in it is talking with each other more and more….
Internet marketing doesn’t only take time, but it also costly! Discount coupons and deals are a great way to get internet marketing tools at a more affordable price. These discounts can, however, be hard to track on the net. You stand the risk of invalid coupons. There are times you get good discounts, but they…
You’ve listened to podcasts and heard about their marketing potential, but you still have a lot of questions. Are podcasts free to produce or will you need to dip into your ad budget? Will you need a fancy recording studio? What happens if you end up with dead air time or a screaming baby in…
Webinars remain among the most effective ways to learn about, nurture and pitch to an audience. You can use webinars to establish your expertise, to deliver useful tips, to harvest data about your leads, to convey the value of your product to them, and to suggest next steps to your audience. While the concept of…
We all have mobile devices and most of us are glued to the daily… so it’s pretty much the best way to contact millions of people around the world. However, it’s gotten quite out of control lately with all of the spam and robo calls that are just coming in non-stop! For offshore business and…
Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized…
Many business owners mistakenly believe that trade show marketing is obsolete. They believe that it is better to focus on educating and reaching potential customers through their blog or posting videos on YouTube. Marketers that make this assumption are missing out on an excellent source of potential new customers. Trade show marketing is alive and…
More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing? Here’s a breakdown of both advertising methods:…
When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to…
“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses are usually determined by the number of leads generated. That is the reason; any business or company must…
Having your business isn’t just tough, it’s also extremely competitive — no matter what niche market you might find yourself falling into. This is especially true for small businesses breaking into major industries that find themselves up against some tough competition, in both offline and online markets. Without a large following or backing, it can…
Project management software is the ultimate solution for businesses looking to stay organized. The program allows you to collaborate on tasks with your team members. You can share progress reports and documents too. The project management tools help you delegate assignments to your employees. It’s evident that project management goes beyond collaborating on tasks. This…